Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

🌟 About Our Client

Our client is a strategic financial services firm that provides expert Fractional CFO services designed to help businesses achieve clarity, profitability, and sustainable growth. They partner with companies—especially small to mid‑sized firms and startups—to offer outsourced financial leadership, including cash flow management, forecasting, strategic planning, and performance reporting. Their team brings deep experience in financial strategy and planning to help clients navigate challenges, make informed decisions, and scale with confidence.

✍ Short Description

We are seeking a Digital Marketing Communications Specialist to develop and execute digital marketing strategies to enhance our online presence and engage our target audience effectively. The role includes managing multiple digital marketing channels, creating compelling content, and ensuring consistent messaging across platforms.

💰 Compensation: Competitive salary in USD
🗣 Language Requirements: Professional English
📌 Location: 100% Remote
😀 Start Date: ASAP

🤔 What We Offer

• Full-time remote role in a high-growth, entrepreneurial environment

• The opportunity to collaborate with a team of curious, problem-solving professionals

• Flexible work-life balance 🌱

• A chance to grow with a company that values both personal and professional development

💼 Responsibilities

1. Digital Marketing Strategy:

   • Develop and implement comprehensive digital marketing strategies aligned with company objectives.

   • Monitor and analyze key performance indicators (KPIs) to measure campaign success.

2. Content Creation:

   • Create engaging and relevant content for digital platforms, including blog posts, social media, email marketing, and the website.

   • Manage the content calendar to ensure it stays relevant and up-to-date.

   • Write social media posts and design accompanying images and videos.

   • Ensure brand consistency and messaging across all content.

3. Social Media Management:

   • Manage the company’s social media accounts (e.g., Facebook, Twitter, LinkedIn, Instagram).

   • Plan, schedule, and post regular updates and promotional content.

   • Foster engagement and respond to comments and inquiries.

4. Email Marketing:

   • Develop and execute email marketing campaigns, including newsletters, product updates, and promotional emails.

   • Monitor email performance and optimize campaigns for better open and click-through rates.

5. Website Management:

   • Ensure the company website is up-to-date, user-friendly, and optimized for SEO.

   • Collaborate with web developers for ongoing improvements and enhancements.

6. Analytics and Reporting:

   • Use tools like Google Analytics and social media insights to track and report on campaign effectiveness.

   • Use data-driven insights to make informed decisions and optimize campaigns.

7. Events:

   • Research and secure speaking opportunities to foster brand visibility and client engagement.

8. Marketing Tech Stack:

   • Maintain CRM systems ensuring all campaign and lead data is current and accurate.

   • Create and launch marketing campaigns in email marketing tools, focusing on lead generation and customer growth.

✅ Qualifications (Must Haves)

• Proven experience in digital marketing and communications roles

• Strong understanding of digital marketing channels, tools, and best practices

• Proficiency in content creation and graphic design tools (e.g., Adobe Creative Suite)

• Excellent written and verbal communication skills

• Analytical mindset with the ability to interpret data and draw actionable insights

• Familiarity with SEO, SEM, and email marketing platforms

• Knowledge of social media management and advertising

• Familiarity with marketing tech stacks

• Detail-oriented and highly organized

• Creative thinking and problem-solving skills

🎯 Preferred Qualifications

• Experience with motion graphics and video editing

• Experience supporting web design, landing pages, or UI concepts

• Experience working in high-velocity creative environments and performance marketing teams

🚀 Ready to take the next step in your digital marketing career? Apply now to join a dynamic team and make a real impact on brand growth and visibility.