Creative Strategist
Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.
🌟 About our Client
A performance-driven e-commerce group operating a portfolio of DTC brands, built and scaled through direct-response marketing, paid social, and data-led creative optimization. The team focuses heavily on Meta Ads, structured testing, and high-impact creative execution to drive measurable growth.
✍ Short Description
We’re hiring a Creative Strategist to own creative performance for one of the portfolio brands (pest control niche), with potential to expand across others. You’ll lead the full creative pipeline—from research and ideation to production and iteration—working closely with a small, high-performing team to scale ad performance on Meta.
💰 Compensation: Competitive USD base + performance-based bonus
🗣 Language Requirements: Professional English
📌 Location: 100% Remote
😀 Start Date: ASAP
🤔 What We Offer
Full-time, long-term opportunity (not freelance)
High ownership and direct impact on revenue
Fast-paced environment focused on results and execution
Daily collaboration with founders and core team
Flexible schedule focused on outcomes
Growth path within a scaling e-commerce group
💼 Responsibilities
Analyze performance in Meta Ads Manager to identify what’s working and why
Conduct research on customers, competitors, and trends to find new angles and opportunities
Create clear, data-driven creative briefs (UGC, VSLs, prelanders)
Oversee production and post-production to ensure strong storytelling and performance
Collaborate with copywriters, video editors, designers, and external partners
Plan and execute creative testing strategies with the media buying team
Track key metrics (CTR, CVR, Hook Rate, Hold Rate, CPA, ROAS) and iterate based on results
Propose new ideas and strategies to scale brand performance
✅ Qualifications (Must Haves)
3+ years of experience as a Senior Creative Strategist working with 8–9 figure DTC brands
Proven experience scaling Meta ad creatives with $500K+ in spend
Strong understanding of direct-response marketing, copywriting, and consumer psychology
Ability to analyze performance data and make informed creative decisions
Experience creating UGC, VSLs, and high-performing ad concepts
Experience managing or collaborating with copywriters, editors, and agencies
Execution-focused mindset with strong ownership and attention to detail
🎯 Preferred Qualifications
Experience working in fast-scaling e-commerce environments
Strong understanding of full-funnel creative strategy
Passion for staying up to date with DTC trends and high-performing brands
🚀 Ready to own creative performance and scale high-impact Meta campaigns? Apply now and become a key driver of growth across multiple brands.
About Floowi
Floowi specialize in helping marketing agencies in New York, California, and Texas hire top-tier offshore talent in just 15 days. We understand the challenges marketing agencies face when it comes to hiring, replacing, or managing employees quickly and effectively. That’s why we provide a fast, flexible, and seamless recruitment process, ensuring you get the talent you need without the hassle.