Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

At Floowi, we are at a stage where traffic, visibility, and brand awareness are already established. The next critical step is transforming that attention into qualified leads and real business opportunities. This role is key to strengthening Floowi’s inbound marketing engine by building structured, scalable conversion systems that directly support growth, revenue generation, and long-term brand positioning.

✍ Short Description:
The Digital Marketing Specialist is responsible for designing, executing, and optimizing Floowi’s inbound marketing strategy to convert existing traffic from SEO, LLMs, and brand search into qualified leads. This role focuses on building and improving conversion systems across the full user journey, from discovery to consideration and conversion. Acting as a close partner to the founder, the position combines strategic thinking with hands-on execution in areas where inbound marketing expertise is essential for sustainable growth.

🌎 Location: 100% Remote (LATAM only)
🗣 Language Requirements: Advanced English (C1+)
⏰ Schedule: Full-time, aligned with EST
😀 Start Date: ASAP

💰 Compensation & Benefits:

• Competitive salary in USD

• Remote-first flexibility. Work from anywhere.

• A monthly flexible benefits budget, in addition to your salary.

• PTO and paid U.S. holidays

💼 Responsibilities:

• Design and execute Floowi’s inbound marketing strategy from the ground up, aligned with growth objectives and focused on generating qualified leads.

• Define and map user journey touchpoints, building acquisition and nurturing funnels that support conversion across stages.

• Design and manage the full email marketing architecture, including newsletters, nurturing sequences, automated flows, segmentation, and conversion-focused optimization.

• Define, structure, and launch lead magnets such as ebooks, guides, and downloadable resources in close collaboration with the content and SEO strategy.

• Design and oversee remarketing strategies across platforms such as Google Ads and Meta, coordinating execution with external paid media providers.

• Measure and analyze inbound funnels, email campaigns, and remarketing performance, proposing data-driven optimizations to improve lead quality and conversion rates.

💡 Qualifications:

• Proven experience designing and executing inbound marketing strategies.

• Strong knowledge of email marketing and lead nurturing, including architecture, automation, and segmentation.

• Demonstrated ability to design and execute conversion funnels and lead magnets.

• Functional understanding of SEO and its role within inbound marketing.

• Experience working with external paid media providers.

• Strong analytical skills to interpret inbound metrics and optimize performance.

• Proficiency in English sufficient to work with tools, documentation, and content.

• Basic to intermediate experience using HubSpot.

📩 If you meet the experience outlined above, we’d love to hear from you. Please apply—our team is excited about your application and will be in touch as soon as possible.