Paid Media Manager
Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.
🌟 About our Client:
Our client is a fast-growing company revolutionizing how vehicles get registered and titled. By handling the process entirely online, they help customers make cars, motorcycles, RVs, and even off-road vehicles street legal—delivering plates and documents quickly, without the hassle of the DMV.
✍ Short Description:
We’re seeking a Paid Media Manager (Meta/Google/Bing) to own end-to-end ads: creator sourcing and management for UGC, scripting/briefing, technical setup, daily budget pacing and forecasting, and rapid testing at scale. This role requires a hands-on operator with a proven track record of ≥5 ROAS and experience scaling services (not products) across multiple brands.
🌎 Location: 100% Remote (LATAM only)
🗣 Language Requirements: Advanced English (C1+)
⏰ Schedule: Full-time, aligned with EST
😀 Start Date: ASAP
💰 Compensation & Benefits:
- Competitive salary in USD
- Remote-first flexibility. Work from anywhere.
- A monthly flexible benefits budget, in addition to your salary.
- PTO and paid U.S. holidays
💼 Responsibilities:
- Own Meta/Google/Bing campaign strategy, build, launch, and daily optimization across multiple brands.
- UGC pipeline: source, vet, hire, brief, and manage content creators/actors; coordinate quick turnarounds (24–48h).
- Write/adapt briefs and scripts (tone guidance provided), enforce brand/policy compliance, and maintain creative testing velocity.
- Daily in-platform management: bids/budgets, pacing, audiences, creative rotations, exclusions, and scaling winners.
- Forecast & manage budgets ($50–60k/mo across brands; comfort up to $75–100k+/mo) with clear variance explanations.
- Hit and sustain ≥5 ROAS; deliver weekly insights and dashboards; lead competitive research and market analysis.
- Launch new brands from zero: hypothesis backlog, rapid A/B testing, iterate fast, and scale what works.
- Maintain tracking/attribution hygiene (GA4, GTM, pixels/UTMs; offline conversions a plus).
💡 Qualifications:
- 3–5+ years hands-on managing Meta/Google/Bing end-to-end (build → launch → optimize → scale) for the U.S. market.
- Demonstrated ≥5 ROAS on services
- Proven experience managing $75–100k+/mo in combined ad spend and scaling multi-adset structures competitively.
- Strong UGC experience: hiring/managing creators, writing/adjusting scripts, and driving fast creative iteration.
- Deep testing mindset; lives in the accounts daily (no set-and-forget).
- Analytics/ops: GA4, GTM, pixels/UTMs; bonus: Looker Studio, offline conversions, server-side tagging.
- Excellent written English for briefs, scripts, and performance reporting.
📩 If you meet the experience outlined above, we’d love to hear from you. Please apply—our team is excited about your application and will be in touch as soon as possible.
About Floowi
Floowi specialize in helping marketing agencies in New York, California, and Texas hire top-tier offshore talent in just 15 days. We understand the challenges marketing agencies face when it comes to hiring, replacing, or managing employees quickly and effectively. That’s why we provide a fast, flexible, and seamless recruitment process, ensuring you get the talent you need without the hassle.