Floowi logotype

This website uses cookies to ensure you get the best experience.

Floowi and our selected partners use cookies and similar technologies (together “cookies”) that are necessary to present this website, and to ensure you get the best experience of it. If you consent to it, we will also use cookies for analytics purposes.

See our Cookie Policy to read more about the cookies we set.

You can withdraw and manage your consent at any time, by clicking “Manage cookies” at the bottom of each website page.

Select which cookies you accept

On this site, we always set cookies that are strictly necessary, meaning they are necessary for the site to function properly.

If you consent to it, we will also set other types of cookies. You can provide or withdraw your consent to the different types of cookies using the toggles below. You can change or withdraw your consent at any time, by clicking the link “Manage Cookies”, that is always available at the bottom of the site.

To learn more about what the different types of cookies do, how your data is used when they are set etc, see our Cookie Policy.

These cookies are necessary to make the site work properly, and are always set when you visit the site.

Vendors Teamtailor

These cookies collect information to help us understand how the site is being used.

Vendors Teamtailor
Floowi career site
Floowi Inc

Ad Creative & Copy Lead

✍ Short Description:

We’re looking for a hybrid Creative Strategist & Copy Lead to join a fast-paced, performance-driven team. This role blends creative direction and copywriting to craft high-converting paid ad campaigns. You’ll work across platforms like Facebook, TikTok, and YouTube, collaborating with growth and media teams to develop ad copy, lead creative strategy, and manage end-to-end campaign execution.

💰Compensation: Competitive salary in USD

🗣Language Requirements: Advanced English (C1+)

🌎 Location: 100% Remote

😀 Start Date: ASAP

🤔 What We Offer:

  • A creative, high-performance team environment
  • Full ownership of campaigns from concept to delivery
  • Ongoing learning opportunities across media, design, and strategy
  • Collaboration with experienced designers and media buyers

💼 Responsibilities:

Copywriting & Messaging (40%)

  • Write and iterate copy for Facebook, TikTok, YouTube ads, and landing pages
  • Turn buyer personas and testing data into compelling ad messages
  • Develop strategic messaging that drives conversions

Creative Direction & Visual Strategy (40%)

  • Create clear, actionable briefs for designers, including visual direction, video cuts, and image ideas
  • Analyze previous ad performance to identify winning angles and guide creative iterations
  • Source and share creative references, benchmarks, and swipe files from other brands and markets
  • Ensure that all creative assets are aligned with buyer personas, brand voice, and performance insights
  • Review existing client assets to draw inspiration and ensure proposed ideas are realistic and feasible to produce

Collaboration & Review (20%)

  • Lead internal reviews before delivering to clients
  • Work with designers, media buyers, and content teams to launch full campaigns
  • Oversee creative execution from idea to final asset

💡 Qualifications:

  • 3+ years in performance copywriting or creative strategy
  • Proven portfolio of high-performing paid ads (Meta required, TikTok/YouTube a plus)
  • Strong creative briefing and feedback skills
  • Familiar with Canva, Figma, or Adobe Suite (no need to design, just direct)
  • Solid grasp of brand voice, messaging hierarchy, and positioning
  • Ability to turn audience insights into creative that converts

⭐ Bonus Points:

  • Experience in CRO or landing page copy
  • Understanding of SEO fundamentals
  • Familiarity with A/B testing frameworks

About Floowi

Floowi specialize in helping marketing agencies in New York, California, and Texas hire top-tier offshore talent in just 15 days. We understand the challenges marketing agencies face when it comes to hiring, replacing, or managing employees quickly and effectively. That’s why we provide a fast, flexible, and seamless recruitment process, ensuring you get the talent you need without the hassle.

Founded in 2022
Coworkers +100
Turnover +2M
Floowi Inc

Ad Creative & Copy Lead

Loading application form