Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

🌟 About our Client
A U.S.-based digital marketing agency that combines strategy and execution across brand, web, social, paid media, automation, and analytics. They work with B2B and B2C clients and run ongoing, data-driven marketing programs and managed services.

✍ Short Description
We are looking for a Social Media Specialist to help plan, build, and optimize organic and paid social media campaigns across LinkedIn, Meta (Facebook and Instagram), X, and TikTok. You will work behind the scenes (not client-facing), supporting the social media team with audience research, content and ad copy, campaign setup, tracking, and performance analysis. This role is ideal for someone with hands-on experience managing social campaigns for different industries and business types.

💰 Compensation: 20–40 hours per week (hourly), competitive pay in USD
🌎 Location: 100% Remote – Open to candidates based in Latin America
🗣 Language Requirements: Advanced English (written and spoken) for internal team communication

🤝 What We Offer

• Opportunity to work on multiple brands and industries

• Mix of organic and paid social work across major platforms

• Supportive, collaborative remote team

• Room to grow your skills in strategy, analytics, and creative

💼 Responsibilities

• Support and implement social media strategies based on client goals and industry

• Research audiences and competitors to find the best opportunities

• Write clear, on-brand copy for social posts and social ads

• Support launching campaigns in LinkedIn Ads, Meta Ads, and other social platforms

• Build monthly social media content calendars around content pillars, trends, and industry news

• Monitor and adjust budgets and bids to hit performance targets

• Set up and manage tracking using Google Tag Manager, social ad platforms, and GA4

• Review performance and make ongoing improvements to audiences, messages, and creatives

• Create regular performance reports with simple, actionable recommendations

• Stay up to date on changes and best practices across major social platforms

💡 Qualifications

• 3+ years managing social media campaigns (organic)

• Experience with paid media strategy

• Strong experience with LinkedIn and Meta (Facebook and Instagram)

• Experience with different campaign types (for example: lead generation, web conversion, awareness, app, conversation, document campaigns)

• Proven ability to write effective copy and run A/B tests

• Strong analytical skills and comfort working with data and insights

• Experience working across multiple clients or brands at the same time

• Excellent communication, organization, and time management

🎯 Nice to have

• Experience with Canva or Figma for simple design work

• Organic and paid experience on Reddit, X, and TikTok

• Basic knowledge of paid search

🚀 Enjoy working on social media and organic strategies? Apply now!